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Resources for growing my business online

You know you want your business to be online, but what’s involved? There’s A LOT more to consider than may be obvious, at first. It can definitely seem daunting, but we have the answers, people and products to help you succeed online.

Click to jump to each section
Brand A domain name represents your brand online and is the foundation of all your online presence.
Presence Your online presence is more than just a website; consider all your hosting and eCommerce options.
Productivity Tools Office 365 is more than just email, providing tools for improving how you run your day-to-day business operations.
Marketing You can't grow a business without engaging customers, so use email marketing, SEO and social media to get in front of them wherever they are.
Security Make certain your web assets AND customers are protected with robust website security, SSL and encryption.

Brand

A domain name is like your business real estate on the internet. A good domain name is easy to remember, and it professionally and accurately represents your business. Your domain name is the foundation of all your online presence. (Back to top)

What is a domain name?

Domain names were created to make IP, or Internet Protocol, addresses more human-friendly. Watch this video to learn more about domain names and how they work.



How to choose a great domain name

Your domain name can be a big asset to your online presence, if you get it right. This video explains the characteristics of a good domain and how to get one.



3 ways to use a domain name

This video explains how you can use your domain name for your custom email address, as the URL for your business website, or to forward people to your Facebook business page or other social media page until your website is ready and live on the internet.



Plan your website
A collection of videos for how to plan, before building anything.

Presence

You need more than just a domain to get your business online. Your website and the powerful systems that support it are all part of growing your business, and establishing a channel on the web. There are more traditional hosting options, and newer tools that combine a site builder and hosting, all in one. And you can always give your customers the ability to buy online. (Back to top)

Hosting

What is web hosting?

This video explains the very important role hosting plays in getting your website on the internet, and the four types GoDaddy offers.



What is shared hosting?

Shared hosting is a common type of web hosting, where the service provider hosts many websites on one physical web server. Since most websites don't use many server resources, shared hosting lets providers offer stable service at a low cost. Most web hosts provide some form of shared hosting.



What is business hosting?

Business Hosting is a type of cPanel hosting that is more powerful than shared hosting. With Business hosting, you can get the power and resources of your own private server, without needing the experience of a server administrator. Read the full article, here.



What is cloud hosting?

This video explains what cloud hosting is and offers information to help you decide if it's the right hosting solution for you.



Website

Meet GoCentral: Hosting and website builder in one

This mobile-friendly website builder is so easy to use you don't even need a laptop or desktop computer. You can create and manage your website right on your phone.



What is Managed WordPress?
Managed WordPress is our streamlined, optimized hosting platform for building and managing WordPress sites.

eCommerce

Meet GoCentral Online Store

A GoCentral online store has the same features and functionality as a GoCentral website plus all the features and tools you need to sell online, including payments methods, shipping options, sales tax, inventory tracking, and email marketing.



Sell online
Design an eCommerce site that converts.

How to start selling on WordPress with WooCommerce
WooCommerce is a free plugin, with more than 350 extensions that extend its capabilities to inventory management, payment gateways, point-of-sale systems, shipping, subscriptions, reporting and many external products or internal features.

Productivity Tools

Office 365 is so much more than just email, contacts and calendars. Office 365 gives you access to gold-standard communication, sharing, storage, and collaboration tools, all powered by the Microsoft cloud. (Back to top)

What is the cloud?
Learn about "the cloud" and how it is very relevant to any business.

Thinking about switching to Office 365?
Read more about the whole Office 365 solution and how it can help your business.

Collaborate and co-author in real-time
Using the cloud and OneDrive for Business from Office 365.

Webinar: Keeping your workforce connected in a virtual world

Let us show you what a virtual workforce looks like in the real-world. We’ll meet with a distributed team whose members are based in: Sonoma, California; Austin, Texas, and Gilbert, Arizona. We’ll discuss how the Microsoft Office 365 solution not only keeps them connected in real-time, but supercharges their collaboration and productivity, despite the miles.



Apps available with Office 365

In addition to Word, Excel, PowerPoint and OneNote, Office 365 also includes:

  • Delve Get personal insights and relevant information based on who and what you work with the most.
  • Sway Create engaging, interactive reports and presentations.
  • PowerApps Build apps from your Office data.
  • Bookings Online appointment scheduling on your website.
  • Flow Automate your repetitive tasks.
  • Dynamics 365 Be more efficient in your business processes and application use.
  • Teams A chat-based team workspace.
  • Planner Create and organize tasks, get progress updates.
  • Forms Create surveys, quizzes and polls.

Migration

Ready to migrate?
Learn what you need to know about moving your email to Office 365.

Webinar: How to move your business email to Office 365

Are you hesitating because you think email migration means downtime, potential data loss, and headaches? Learn how GoDaddy makes migrating to Microsoft Office 365 email a breeze.



Webinar: Preparing for your email migration to Office 365

In this webinar, we’ll dig into a detailed description of each step in the migration process, from purchase process to on-site launch. We’ll discuss your initial account advisory call, provide specific guidance for creating employee email accounts, and share the employee email migration notification process.



Marketing

A strong online presence and humming internal workings are necessary pieces of your whole business strategy. Get the real fire going by putting your business personality out in front of customers, and engaging them on all fronts, wherever they are. (Back to top)

How to start writing a marketing plan
Many entrepreneurs are either intimidated by the thought of writing a marketing plan, or don’t put the time into it soon enough.

Grow your online business
A collection of videos to help you with next steps.

Email Marketing

Best ways to build an email subscriber list
The way you build your subscribers lists is crucial to how successful your email campaigns will be.

Maximize email list growth
By using an email signup form.

Beware! Before buying an email list, read this!
Learn about the serious consequences of purchasing a list of email addresses.

3 keys to driving conversions using email marketing
Learn how to win over a whole bunch of new customers with your next email marketing campaign.

SEO

What is SEO and why should I care?

Search Engine Optimization (SEO) is the process of improving internal and external aspects of a website, or Web page, to increase its organic visibility for search engines. Read the full article, here.



Best SEO tools for small businesses
If you’re not getting friendly with search engine optimization, you’re putting your business at a disadvantage.

Choosing the best keywords for your site
Get help finding the best search phrases people are looking for, and optimizing your site for those phrases, to help them rank higher for those searches.

Social Media

No shame - do social media on your terms
Find what works for you.

Build your business’ social media following
How can you help your business stand out, draw people in and make them want to continue following your brand?

How to use Facebook for your business
For businesses, Facebook provides a robust platform for sharing information about products and services, company updates, live videos, special offers or discounts, and messages to establish credibility.

Learn how to use Twitter for business
Twitter can be a great marketing tool for businesses of every size because this social media platform is an easy and convenient way to stay on top of industry trends, connect with customers and prospects, and promote your brand.

Leveraging LinkedIn to grow your business
It’s one thing to connect with all the right people on LinkedIn, but it’s another to build business with those connections.

How to use Google Plus
Google+ is a social network that’s attached to the most visited website around, and that definitely has its advantages.

Simple ways to build a Pinterest following for your business
Pinterest is incredibly easy to use and loads of fun, but it won’t be a perfect fit for every business model.

Why Instagram Stories makes sense for small businesses
Now, with Instagram Stories, you can share less-polished, behind-the-scenes, real-life content that tells a compelling story while engaging with your followers.

Security

You wouldn't leave your physical store or your house unlocked overnight. Likewise, you shouldn't leave your web assets unprotected, either. Be sure you have robust security in place, to protect you AND your customers. (Back to top)

Website Security

What is Website Security?
Website Security is a simple tool for maintaining security on your websites and servers.

Website Security 101

When doing business online, website security is critical. Learn how three security basics make it easy to protect your site, you customers and your business.



Website security lessons learned
What I do now to prevent hacking

SSL Certificates

What is an SSL certificate?

A certificate serves as an electronic "passport" that establishes an online entity's credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user's browser accesses the server's digital certificate and establishes a secure connection.Read full article, here.



How does an SSL certificate work?

Once an Internet user enters a secure area — by entering credit card information, email address, or other personal data, for example — the shopping site's SSL certificate enables the browser and Web server to build a secure, encrypted connection. Read full article, here.



Website safety first
7 best practices to protect your business website.

Email Encryption

What is email encryption?

Learn what email encryption is and how it keeps sensitive information safe.



Using the email encryption add-on
Encryption is a way to protect data from being seen or tampered with by other people.

Webinar: Using email encryption for your business

Your Office 365 emails are always encrypted when they’re "at rest" on Microsoft servers; however, emails aren’t always encrypted once you click send and they travel from your outbox to your recipient’s inbox. Find out how email encryption gives your "in transit" emails extra security — making it virtually impossible for hackers to steal private info.



Webinar: Maximizing security and privacy

Keeping business-critical email, contacts and data safe and secure is a priority for every business, big or small. In this webinar, we share the variety of ways you can maximize the security and privacy of business data in the cloud.


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